AXP Coaching Mentorship
A 12-week practitioner-development mentorship for aspiring and developing performance coaches who want to improve how they think, assess, programme, coach and make decisions. The focus is not on collecting more exercises — it is on building the system behind your coaching.
Duration
12 weeks
Delivery
Academy learning + focused mentor reviews
Built for
Aspiring and developing performance coaches
Mentorship fee
£999
Or 3 monthly payments of £385 (£1,155 total).
What you will develop
Knowledge that survives contact with the real world.
Meet your tutor
Hani Assi
MSc, ASCC · Founder & Course Lead
- MSc Strength & Conditioning
- University of East London
- UKSCA Accredited Coach
- Accredited Strength & Conditioning Coach (ASCC)
- UKSCA Licensed Partner
- Level 3 S&C Trainer delivery
Hani is the founder of Assi X Performance and AXP Academy, with more than 15 years of experience across strength and conditioning, coach education and elite sport in the UK, Saudi Arabia and internationally. He holds an MSc in Strength & Conditioning from the University of East London, where he studied as a Chevening Scholar.
His experience includes the Saudi Olympic Training Centre, Saudi national teams, Great Britain and England youth basketball, and Leyton Orient FC. He supported Saudi basketball at the Hangzhou Asian Games and para-athlete preparation for Paris 2024, alongside work across rugby league and women’s basketball. His work also includes supporting elite and professional combat sports athletes, including professional boxer Hamza Sheeraz.
A former guest lecturer and lead S&C coach at the University of East London, Hani brings an educator’s eye to practical coaching. His teaching connects the evidence to the decisions you make with athletes: what to assess, how to programme, how to coach and when to progress.
Course pathway
How the learning progresses
Understand
Audit your current practice, define your coaching philosophy and complete a sport needs analysis.
Profile & programme
Build an athlete performance profile, design a useful testing battery and translate the findings into a 4–6 week programme.
Coach & monitor
Design a complete session, review your own coaching delivery and create a simple athlete-monitoring process.
Decide & build
Work through real coaching scenarios, create your coaching operating system and finish with a personal development plan.
The purpose
Build the system behind your coaching.
This mentorship is designed to close the gap between knowing training theory and applying it consistently in the real world. You will work through a repeatable process from Needs Analysis → Athlete Profiling → Testing → Programming → Coaching → Monitoring → Review. The goal is to help you make clearer decisions, explain why you made them and build a coaching process you can continue to develop after the mentorship.
How it works
Application-led, not lecture-heavy.
The programme is approximately 70% asynchronous and 30% live. You are given the framework, tools and learning material, then expected to apply them to your own coaching context.
What you will build
A working practitioner portfolio.
Practitioner development
Measure how your coaching practice develops.
You will complete a practitioner scorecard at the beginning and end of the mentorship. It is used to identify strengths, expose development gaps and guide the areas that deserve the most attention.
Who it is for
Coaches who want a clearer way to operate.
Professional development
Build the practitioner, not just the programme.
Where relevant, the mentorship can also support your wider professional development. This may include reviewing your performance CV, professional profile, accreditation pathway, case-study portfolio, networking strategy, placement opportunities and interview preparation.
The outcome
Leave with a coaching system you can actually use.
By the end of the mentorship, you should have a clearer process for assessing athletes, setting priorities, programming, coaching, monitoring and reviewing progress. The intention is not to give you a rigid template. It is to help you build a system you understand, can defend and can adapt to different athletes, sports and environments.
Assessment is part of the learning.
You will build evidence across the course instead of facing one mystery hurdle at the end.
Practitioner self-audit and coaching philosophy.
Sport needs analysis, athlete profile and testing framework.
Programme design, session plan and coaching-video review.
Final coaching system + personal development plan.
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